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GGR in Denmark fell year-on-year in 2023 as the number of self-excluded players grew to more than 50,000, according to new figures released by the Danish Gambling Authority (DGA).

2023 industry results

Total GGR in Denmark dropped by 1.7% year-on-year for 2023 to around DKK10.3bn (€1.38bn). 

That decline marked an ongoing trend which has seen GGR drop from DKK11.2bn per year in both 2018 and 2019.

In 2020 – the year most heavily impacted by the Covid-19 pandemic – revenue dropped to DKK10.4bn but recovered to DKK10.7bn in 2021. 

It subsequently began to fall again, to DKK10.4bn in 2022 and finally DKK10.3bn in 2023.

Although revenue from both online and land-based casinos were up year-on-year – from DKK3bn to DKK3.08bn and from DKK361m to DKK362m, respectively – declines across other verticals led to the overall reduction in GGR.

Lottery revenue, for example, fell by 0.7% to DKK3.47bn, while betting revenue dropped 8.9% to DKK2.18bn.

Land-based slot machine revenue, from venues such as arcades, bars and restaurants, fell 1.4% to DKK1.18bn.

GGR per capita

Overall, the total GGR amounted to around 0.37% of Denmark’s GDP, a relatively small proportion compared to recent years. In 2018 and 2019, for example, GGR represented 0.43% and 0.42% of GDP, respectively.

Just as GGR as a proportion of GDP has dropped in recent years, so too has the gambling spend per capita among Denmark’s adult population.

In 2023, the average GGR per adult was DKK2,148, down from 2,211 in 2022 and 2,290 in 2021.

The year with the highest average GGR per adult since Denmark launched its regulated online gambling market was 2018, when operators generated approximately DKK2,426 in GGR per adult.

In 2023, around 64% of all GGR was generated online, with 36% coming from the land-based sector.

Overall, the proportion of GGR generated online has been increasing steadily since 2012, when it accounted for just 31% of revenue.

European comparisons

Among its neighbours in Europe, Denmark has the 11th highest gambling spend per capita.

In Ireland and Iceland, the two European countries with the highest gambling spend per adult, the figure is nearly twice as high as in Denmark.

Malta, Italy, Cyprus, Switzerland, the UK, Finland, Greece and Sweden all also have a higher level of gambling spend per adult than Denmark.

Denmark is, however, one of the European countries with the highest proportion of GGR being generated online, at 64%.

Only Sweden, with 69%, and Finland with 68% came in ahead of Denmark on that metric.

Self-exclusion figures

In 2023, the number of players registered with Denmark’s self-exclusion system, ROFUS, exceeded 46,000, an increase of 18.6% year-on-year.

Since then, the first months of 2024 have seen the number of self-excluded players exceed 50,000.

The increasing number of registered players could be caused by several factors, the DGA said, such as improving knowledge of the register among the public, driven among other things by a requirement introduced in 2020 for operators to reference ROFUS in their marketing.

Under the self-exclusion rules in place, players may exclude themselves either temporarily or permanently when signing up to ROFUS.

Those who opt to exclude themselves permanently may be removed from the list at their request after a period of one year, however.

Of the total 50,000 registered players, 64% chose to exclude themselves on a permanent basis. 

A further 17% opted for a six-month exclusion period, 12% for three months, and 7% for just a one-month exclusion.

Elsewhere, the DGA revealed the StopSpillet gambling helpline has received almost 3,000 calls since opening in 2019.

Of the total 2,933 enquiries made to the helpline, 56% were made by players themselves, 40% by family members of players and 4% by medical or other professionals.

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