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Fox Entertainment’s Pierre Cadena will join Catena Media as VP corporate strategy, effective 1 November. 

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He will be responsible for developing corporate strategy and supporting execution across the organisation and will be based in the US.

Cadena currently serves as Fox Entertainment’s senior vice president, head of revenue and strategy, for the news and entertainment brand TMZ. 

He joined Fox in May 2022 and set the vision and strategic direction for TMZ across its digital, television, originals, and experiential businesses. 

Prior to his role at Fox Entertainment, Cadena served as senior vice president and chief strategy officer at WarnerMedia’s anime brand Crunchyroll.

Between 2016 and 2021, he also held various other senior strategy and corporate development roles at WarnerMedia.

Industry experience

Cadena brings a wealth of industry experience to the table. 

Between 2011 and 2016, he was VP of strategy and corporate development at Caesars Interactive.

Prior to that, he also spent nearly 1.5 years at IGT, serving as director of strategy and corporate development.

Moreover, as a non-executive director of Raketech, he has experience in sports betting and affiliation.

He also provides advisory services to gambling advisory SCCG Management, as well as esports, gaming, and entertainment agency Gaud-Hammer Gaming Group.

Earlier in his career, he worked in investment banking and private equity investing. 

North America strategy

Catena Media CEO Michael Daly commented: “We’re excited to welcome Pierre to Catena Media. His extensive expertise in strategic planning and executing growth for digital media and gaming companies will be a valuable asset for us and enable Pierre to play a core leadership role in our continued evolution in North America and beyond.”

Following lacklustre Q2 results, Daly had to defend the company’s decision to prioritise the North American market and insisted that the firm is ready to compete. 

Catena Media witnessed a 16% revenue dip in North America, primarily due to a “temporary slowdown” in state openings. 

Nevertheless, at the time, Daly had remained optimistic, emphasising the potential for a substantial growth phase in North America as more states move towards regulating iGaming and sports betting.