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Catena Media has promoted Edward Midolo to the role of CTO after a six-year stint with the business, amid an ongoing leadership shake-up.

Midolo first joined the affiliate business in October 2018 as head of technical operations, before being promoted to group head of central technology in February 2022.

Between September 2022 and April of this year, he served as vice president of systems technology. 

He previously worked at payment processor CCBill in various roles, including as manager of application services (Europe) from June 2017 to September 2018. 

Prior to that, he held the position of systems architect from January 2016 to June 2017, and before that served as senior systems engineer from September 2015 to January 2016.

Before joining CCBill, Midolo worked as an infrastructure engineer at Gamesys Network between February 2012 and August 2015.

He also brings with him previous experience in various analysis and IT administration positions at different companies.

“For the last six years, Edward has driven tech innovation within the company and industry and provided stellar leadership. We are so excited for this next chapter of his Catena journey,” Catena Media said. 

A wave of changes

Midolo’s appointment follows a wave of significant leadership changes within Catena Media.

Among these changes, the company announced the internal promotion of Michael Gerrow to the role of Chief Financial Officer, effective 15 April. 

Gerrow will succeed Erik Edeen, who has been serving in the position on an interim basis since May 2023.

In addition, Catena Media recruited Manuel Stan, a seasoned industry veteran from Kindred Group, as its new CEO. Stan is set to take the helm on 1 July.

Last month the company also unveiled a board revamp, proposing Erik Flinck as its new chairman.

The changes come following a tough 2023 in which Catena Media grappled with financial challenges, eventually resulting in the departure of former CEO Michael Daly.

In Q4 2023, Catena reported a 41% decline in revenue to €14.5m, coupled with an 88% drop in adjusted EBITDA. 

Daly attributed this downturn to “market headwinds,” including stiff competition from rivals and lower cost-per-acquisition rates paid by operators.

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