• Home
  • News
  • Casino
  • Entain debuts The Chase amid growing live gameshow trend
igamingnext photo
Entain has launched a new live gameshow, The Chase, modelled on the popular ITV gameshow which attracts up to four million viewers daily in the UK.

Entain believes the new gameshow, developed in partnership with ITV and Playtech, is the first of its kind.

Playtech hosts the game from its live studio in Riga, operating 24/7.

The Chase initially went live for Entain’s UK customers and has since expanded to Ontario, Belgium, and Brazil, with plans to launch in South Africa and Italy next.

It is exclusive to Entain’s brands and features a plinko board and two bonus features designed to keep players engaged until the ‘Final Chase’.

Record performance

In its first month, player spending on The Chase increased by 56%, tripling the revenue compared to previous top-tier launches with similar plinko mechanics, Entain said.

The operator believes the game will set a new standard in the gameshow genre.

“We are always striving to create innovative content that stands out in the growing live gameshow genre,” said Graciella Anthony, Entain’s global head of live and table games.

“As the data shows, it has already been a hit with our customers around the world and we expect the game to continue its impressive growth trajectory,” she added.

Elsewhere Steve Watling, SVP gaming of ITV Studios Global Partnerships, stated: “The Chase Live has been our most anticipated game release in 2024.

“We have been working with the teams at Entain and Playtech for many months on bringing one of the UK’s most successful and popular gameshow brands to the live casino space.”

Playtech’s chief product innovation officer Kevin Kilminster added: “This new gameshow, developed in partnership with Entain and ITV, is the first plinko live game developed by Playtech featuring two unique bonus rounds, emulating the experience of the original popular game show.

“This joint project is a testament to our strong partnership with Entain, as we remain committed to supporting them and creating new and unique content for their players.”

Similar posts