Unibet is one of the top-tier brands under the umbrella of the Kindred Group and this latest UK activation follows similar developments with the globally prominent operator in several other of its active regulated territories.
Bragg also launched with fellow Kindred brand 32Red recently as it continues to make its mark as one of the industry’s most diverse and vibrant content providers, developing and supplying slots for both key North American and European markets.Lara Falzon, president and chief operating officer at Bragg Gaming Group, commented: “Having seen the way our product is expertly handled and taken to market by Unibet in other regions, going live in the UK with its popular platform there was an easy decision.
“Unibet.co.uk offers us further market penetration of the highest quality and is a significant boost to our interest in the largest market in Europe.”
Gareth Jennings, head of RNG Casino at Kindred Group, said: “We’re used to the level of quality we get from Bragg games and they will be a very welcome addition to our lobby in the UK as they have been elsewhere.
“It’s the continuation of a fruitful partnership and it’s been a pleasure working with Bragg to get the launch completed.”