Sherman joins the business from 888, where he most recently served as the operator’s senior vice president and head of US.
In that role, Sherman oversaw the creation of a 15-year joint venture which allows 888 to use the Sports Illustrated brand in the US. He also signed new partnerships with the Delaware Lottery and Caesars Entertainment, and developed 888’s US customer support and online marketing teams.
In addition, Sherman also headed 888’s bingo-focused B2B arm Dragonfish, before facilitating its divestment from the business in 2021.
Prior to his role as head of US, Sherman was SVP and head of commercial development at 888, during which time he oversaw corporate development, gaming content and electronic payments partnerships, as well as market research and competitive intelligence.
Yaniv Sherman: “I am honoured and excited to join Bragg’s strong and deep leadership team and help drive the company’s ongoing growth.”
Commenting on Sherman’s appointment, Bragg chairman Godfrey said: “We’re delighted to welcome Yaniv Sherman to Bragg Gaming Group as our new chief executive officer.
“His extensive industry experience and strong record of success, including many years of senior management leadership and accomplishments for a leading global iGaming operator, makes him ideally suited to lead the company’s ongoing execution of our successful growth initiatives.”
Sherman added: “I am honoured and excited to join Bragg’s strong and deep leadership team and help drive the company’s ongoing growth.
“Bragg’s business momentum reflects consistent execution on its strategic growth initiatives, including its successful entry into new European regulated iGaming markets since the beginning of 2021.
“In addition, the recent additions of the Spin Games and Wild Streak Gaming studios represent an attractive opportunity for growth and continued expansion of Bragg’s offerings in the North American market, as they integrate their content, products and services with the core Bragg team and platform to offer a differentiated, best-in-class online gaming proposition to existing and future partners,” he added.
