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Bragg Gaming Group has appointed ex-Digital Gaming Corporation (DGC) executive Neill Whyte as its new chief commercial officer.

The move, which is effective today, will see Whyte establish a new commercial structure at Bragg, the business said.

Whyte boasts 18 years of experience in the iGaming industry, most recently as CCO of DGC’s B2B iGaming division.

The Abertay University graduate was responsible for the launch and growth of DGC’s content distribution business in the US.

Bragg CEO Matevž Mazij said: “As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Whyte held several roles prior to joining DGC, including as head of business development at Apricot Investments, and several positions at Microgaming.

Whyte to lead commercial teams

In his new position at Bragg, Whyte will be responsible for leading the firm’s commercial teams to drive growth across all product verticals.

This includes the company’s proprietary online casino content from its iGaming studios, content from Bragg’s partners, its PAM platform and turnkey B2B solutions.  

Whyte said: “It’s an honour to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India.

“I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established.

“Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

Bragg is currently looking for a chief financial officer to replace Ronen Kannor, who was announced to be exiting from 3 June.

This comes as the supplier’s review of strategic alternatives continues, which could potentially see a full sale of the business.

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