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iGaming start-up Blask has launched an AI-based market analytics tool after securing support from high-profile investors and operators.

The new tool provides insights into the iGaming market landscape and individual performance metrics within it, catering to operators, affiliates, and platform providers.

Blask, co-founded by Dmitry Belianin and Max Tesla in March 2023, has already secured the support of strategic partners Yolo Investments and Oakvale Capital, while early adopters of the product include Sportingtech, BC.Game, bet365 and Already Media.

One of the product’s standout features, the Blask Index, acts as a pivotal metric akin to the Nasdaq Composite and Dow Jones Industrial Average for the US stock market.

By analysing extensive search data, the Blask Index provides a comprehensive overview of the iGaming market’s size and the market share of various brands within specific countries, offering insights into the industry’s overall health and sentiment.

Beyond the Blask Index, the platform boasts an array of tools such as relative market share analysis, market dynamics tracking, and GGR prediction capabilities.

These functionalities empower brands to benchmark their performance against competitors, pinpoint areas for enhancement, and unearth potential expansion opportunities.

“We are excited to introduce Blask to the iGaming industry. This is the product that I wish I had access to when I acted as the CMO of a leading iGaming company,” said Blask co-founder Belianin.

“The clarity it provides leaders to make informed decisions can drive significant GGR increases.”

Tesla added that Blask’s 33-person strong team “has worked tirelessly to develop a solution that offers unparalleled market insights, with a cutting-edge use of AI technology.”

How it works

Two state-of-the-art models power the platform, working in tandem to extract features from over 1 billion data points, including 450 active brands.

The company’s custom-built computer vision model can identify and classify iGaming-related websites with accuracy of up to 91%.

In addition, the natural language processing (NLP) model is fine-tuned to understand the unique language and terminology used within the iGaming industry and has multiple language capabilities.

With the automated brand discovery and up to one hour of data granularity, businesses can make informed strategic and tactical decisions, from analysing a Sunday football match’s impact on market performance to deciding which new markets to enter.

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