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WynnBet has today (4 February) become the seventh operator to launch its online sportsbook in the state of New York.

The Empire State launch means New York is the eighth state in which WynnBet’s online website and app is available to sports bettors, joining Arizona, Colorado, Indiana, Michigan, New Jersey, Tennessee and Virginia. 

The brand is offering new customers in the state a promotional deal, allowing them to place a $10 first-time wager and receive $200 in free bets.

Bettors will also gain access to Wynn Rewards and the opportunity to win real-life experiences and benefits to be used at Wynn Resorts properties, suggesting the brand hopes to create cross-sell opportunities between its online and land-based offerings.

“WynnBet beginning operations in New York is a monumental step in the growth of our company,” said Ian Williams, president of Wynn Interactive.

“New York represents a significant population of our Wynn Rewards membership and we are confident in our ability to compete in this market by providing the first-class service and gaming experiences synonymous with the Wynn Resorts brand.”

The operator is relatively late to the party in New York, where betting handle easily surpassed the $1bn mark after just 16 days.

In fact, the state’s top three performing operators so far – Caesars, FanDuel and DraftKings – surpassed that milestone between them.

BetRivers and BetMGM, the other two operators live in New York during the period, handled just $62.8m combined, although Rush Street Interactive’s BetRivers brand had quite the headstart on BetMGM by going live on day one (8 January). 

PointsBet subsequently joined the race for market share on 25 January. With WynnBet’s entry, only two of the nine originally approved operators are still to enter the fray; Bally Bet and Resorts World.

Last week, Wynn Resorts was rumoured to be considering a sale of its online betting division, Wynn Interactive, for as little as $500m, an enormous discount compared to its once-touted $3.2bn valuation.

The operator continues to expand its land-based footprint globally, however, and recently became the first operator to make plans for a gaming resort in the United Arab Emirates.

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