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Penn Entertainment-owned sports media and betting brand theScore has named Jordan Schultz as its new NFL insider alongside the launch of its Get Into Bet Mode advertising campaign.

Schultz has agreed to a multi-year deal with theScore, producing written and multimedia content for the brand’s digital sports media platforms, with a focus on NFL and NBA coverage.

Schultz is an experienced reporter and on-camera personality, having worked for ESPN, Yahoo! Sports, Bleacher Report, NBC Sports and SiriusXM, across a variety of different platforms.

Under the agreement, he will contribute frequent reporting to theScore media app and be featured across the brand’s digital media footprint, including its Instagram, Twitter, TikTok and YouTube channels, as well as its podcasts. 

Schultz will also provide betting analysis and insights for the brand.

“We are thrilled to welcome Jordan to the team and to help build out our original NFL reporting as we incorporate his insider coverage and informed analysis across our multimedia channels,” said Aubrey Levy, senior VP of marketing and content for theScore. 

TheScore senior VP of marketing and content Aubrey Levy: “We are thrilled to welcome Jordan to the team and to help build out our original NFL reporting as we incorporate his insider coverage and informed analysis across our multimedia channels.”

“Jordan is a versatile talent who has strong NFL and NBA relationships and has built an impressive media footprint. With his proven news breaking and on-air video capabilities, he adds a brand new dimension to our in-app editorial and multimedia coverage. We’re excited to integrate him across our host of digital programming and collaborate on original content initiatives.”

Schultz added: “I’ve been a devoted theScore app user for years and I’ve always appreciated the authentic way in which they connect with and deliver content to fans. I’m thrilled to now be part of the organisation and help further enhance their NFL and NBA coverage. With the NFL season kicking off this week, it’s a perfect time to get started.”

Alongside the announcement, theScore has also revealed its latest advertising campaign, complete with the tagline “Get Into Bet Mode”.

The campaign consists of a series of 30-second ads featuring former Saturday Night Live cast member and comedy actor Jon Lovitz, Suits star Patrick J. Adams and world-famous Canadian comedian Russell Peters.

The ads focus on theScore’s Bet Mode function, which offers additional data, content, live odds and live bet tracking to users of theScore’s media app.

The function is a staple of theScore’s integrated media and betting experience and helps remove the friction between placing bets and enjoying sports, the firm said.

The ads help highlight theScore Bet’s newly enhanced sportsbook offering, which features 10x more betting options now than at its launch, an online casino product and integrations with theScore media app, the business added.

In addition to the full 30-second ads, the campaign will also feature six- and 15-second spots, as well as a series of social ads, radio, digital and out-of-home assets.

“We’re bringing back our Get Into Bet Mode campaign with new themes and new talent as we enter the action packed fall sports season,” commented Levy.

“This new campaign phase is tailored toward educating fans, many of whom re-engage in the fall, on key theScore Bet product enhancements and features. Specifically, we’ve significantly upgraded our product with increased sports betting options and have expanded our iCasino catalogue,” he concluded.

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