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Pragmatic Play has broadened its B2B technology offering with the launch of brand-new sportsbook software.

Sports betting has become the fifth vertical in the Malta-based provider’s portfolio, alongside slots, live casino, bingo and virtual sports.

The platform will offer a comprehensive list of competitions, markets and events, powered by official data from the Premier League, ATP Tour, NBA and NFL.

According to Pragmatic Play, the sportsbook product can be localised through CMS-driven curated content and a translation service into various different languages.

Yossi Barzely, chief business development officer at Pragmatic Play, said: “The launch of our sportsbook marks an incredibly proud moment for Pragmatic Play.

“We are not shy of adding new verticals to our offering if we believe we can be a differentiator, and by entering the sports betting space we’re now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights,” he added.

Pragmatic Play’s Yossi Barzely: “We are not shy of adding new verticals to our offering if we believe we can be a differentiator.”

The sportsbook segment will be led by Welsh trading veteran Gareth Crook, who was recruited as VP of sports in August 2021.

Crook began his career at William Hill in 2001 before joining Coral in 2012. When Ladbrokes Coral Group was formed, Crook worked in a number of executive roles across London and Gibraltar, including as head of sports trading and director of sportsbook.

Crook said: “Our team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector.

“The addition of our sportsbook product is a further step along in our mission and we intend on adding a high quality and trustworthy product.

“We have an experienced and market-oriented team driving us forward and we’ve already had significant interest expressed in our sportsbook from multiple markets,” he added.

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