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Nasdaq-listed affiliate Gambling.com Group has signed a media partnership with US media firm The McClatchy Company, one of the largest news media corporations in the US.

McClatchy distributes daily newspapers and runs associated digital platforms in 29 markets across 14 states, boasting local news brands such as the Miami Herald, the Fort Worth Star-Telegram, the Kansas City Star and the Sacramento Bee.

Through the partnership, McClatchy will gain access to Gambling.com’s proprietary data science platform, sports betting content team and expertise in how to monetise online sports betting traffic.

The affiliate will help McClatchy leverage its audience reach and provide valuable content which captures and monetises high-intent sports betting traffic.

Gambling.com Group CEO Charles Gillespie said: “A natural and strategic extension of our business model is to increase our reach by deploying our winning formula and content through partners which have additional scale. 

“I am delighted to announce our first media partnership is with such a significant and authoritative media organisation as McClatchy. We look forward to turning this opportunity into the case study of what is possible for a national media partnership.”

McClatchy chairman and CEO Tony Hunter added: “We are honoured to have earned the right to partner with a market-leading firm like Gambling.com Group. The combination of their tools and McClatchy’s audience of 65 million unique visitors per month makes for a game-changing partnership for both organisations.”

In November, Gambling.com Group released its Q3 2021 report, its first set of financial results since completing its public listing on the Nasdaq in July. The report showed the business generated $10.1m in revenue during the quarter, with $2.3m coming from North American markets, including the US. 

In December, the business then strengthened its position in the US by completing the $27.5m purchase of RotoWire, a US-facing sports betting and DFS news portal.

It has also set its sights firmly on the New York market that went live earlier this month, with the launch of two state-specific media portals in NewYorkBets.com and EmpireStakes.com.

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