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Malta-based reactivation and retention specialist Enteractive has expanded its US market reach with a new service licence granted by the Pennsylvania Gaming Control Board (PGCB).

The new licence adds to Enteractive’s existing US service licences in Illinois and New Jersey.

The firm will now have the ability to work with sportsbook brands operating in the state and engage on their behalf with the 9.5 million people of betting age living in Pennsylvania.

Enteractive’s chief business officer Andrew Foster commented: “After the early success Enteractive has seen in the US market and the positive way players are responding to our one-to-one personal approach, we’re proud to announce that we are expanding our reach into Pennsylvania state.

“It’s encouraging to see that the US audience is as appreciative of a personal, qualitative approach as the other global audiences we engage with on behalf of operator brands.”

Enteractive’s (Re)Activation Cloud platform allows operators to target selected audience segments, such as registered users who have not yet deposited as well as earlier depositors of different activity levels.

Using Enteractive’s API technology, operators can deploy database segments to Enteractive’s teams for personalised one-to-one engagement with players at the click of a button.

Enteractive CEO Mikael Hansson: “With some leading US brands already working with our stateside teams, our journey across the pond gets more exciting each day.”

Enteractive CEO Mikael Hansson added: “With this Pennsylvania licence in addition to our licence in New Jersey, we’re available to support player retention for sportsbooks in the two largest online gambling states of the US.

“With some leading US brands already working with our stateside teams, our journey across the pond gets more exciting each day.”

Beyond reactivation services, Enteractive’s one-to-one conversations with players also act as frontline protection against problem gambling.

Since the company was founded in 2008, Enteractive has seen exponential growth from long-term clients such as Betsson, Kindred and Hero Gaming.

In April, Enteractive secured a multi-million-euro equity investment from Yolo Investments, intended to boost its ability to scale globally.

At that time, the business said the investment from Yolo would help expand its footprint globally, enabling growth in key US, Latam and Asian markets.

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