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Better Collective has hired Adam Rosenberg as its new head of marketing and communications across US brands including Action Network.

Rosenberg has prior experience in digital marketing, branding and communications having worked in the technology, esports and sports betting sectors.

One of his first responsibilities will be to establish a local communications team to promote Better Collective’s US brands; Action Network, US Bets, Vegas Insider and Sports Handle.

He arrives at the Stockholm-listed affiliate from seveneighteen, a US sports content portal.

Rosenberg has also worked as head of communications and PR for esports tech business Vindex, where he was based in Boston between October 2020 and February 2022.

Marc Pedersen, CEO of Better Collective US, said: “Adam has the skills and experience we are looking for to support our continued strong growth in the US market and to increase the awareness about our many strong US brands.”

Rosenberg is also a DJ and songwriter.

He said: “This is a dream opportunity for me as an avid and unapologetic Philly sports fan and member of the growing online sports betting community.

“Sports betting isn’t going anywhere and with more US states bringing legalised mobile sports betting online this year, more and more sports fans will be able to mix art and science in making their picks.

“I am thrilled to be joining Better Collective’s family of brands and eager to get in the room and get to work,” he added.

Rosenberg joined Better Collective on 14 February. The Copenhagen-based affiliate will report its Q4 financial results on 24 February.

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