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US microbetting specialist Betr has signed a technology integration and media partnership deal with WagerWire.

What is WagerWire?

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WagerWire is a sports betting marketplace developer which “empowers bettors to take control of their action and treat their bets as assets that can be bought and sold at any time.”

The company’s proprietary marketplace technology can be directly embedded into sportsbook apps, and is also available through WagerWire’s own app, which serves as an aggregated marketplace of bets across partner sportsbooks.

In addition, WagerWire also runs its own media network that generates sports betting content daily across a variety of social media.

Integration with Betr

Betr’s partnership with WagerWire is intended to further differentiate the operator’s product offering “in an industry inundated with commoditised products,” WagerWire said.

Having first launched with a laser focus on microbetting markets, earlier this year Betr integrated traditional core betting markets into its offering in order to bring its product closer in line with what its competitors offer in the US.

Now, the integration of WagerWire will position Betr “to vault ahead of the field by becoming the first to combine the trifecta of microbetting, traditional, and secondary markets,” the firm said in a statement.

In addition to the integration of secondary betting markets, Betr and WagerWire will also collaborate on new media projects, kicking off the partnership by co-producing their first original video series this year, with other projects still to follow.

Management commentary

“While secondary markets are commonplace for things like concert tickets, trading cards, and even fashion, it has yet to exist at scale in sports betting – until now,” said WagerWire co-founder and CEO Zach Doctor.

“We have great admiration for what Joey Levy, Jake Paul and the entire team at Betr have accomplished as both a gaming operator and media company.

“WagerWire’s technology creates a new category that supercharges the fan experience. Sports betting should be as fun and exciting as the sports themselves,” Doctor concluded. 

Betr founder and CEO Joey Levy added: “We are excited to partner with the WagerWire team, who shares our perspective that there is a significant opportunity to enhance the sports betting user experience through product innovation.

“We are looking forward to integrating their technology into our new V1 sportsbook platform being built on top of the recently acquired Chameleon platform, which remains on track to go live next year.”

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