Once a winning team is selected, they cannot be picked again for the remainder of the season, until the last person standing wins the six-figure jackpot.
“We developed our state-of-the-art sports betting platform to feature a variety of ways sports fans can engage,” said BetMGM CEO Adam Greenblatt.
“The next generation of the BetMGM app is a giant step forward in the sports betting experience, increasing the level of entertainment before, during and after games,” he added.
Another free-to-play feature sees the return of 8-Bit Barry as BetMGM celebrity ambassador Barry Sanders stars in a retro arcade-style football video game.
The BetMGM sportsbook has also added cross-state functionality for customers who travel across multiple states during the NFL season.This means that log-in and cash balance details will be seamless across most markets where BetMGM is live, except for Nevada, Puerto Rico, and Ontario.
Arguably the most notable upgrade from an investor point of view is the launch of Same-Game Parlay+. This high-margin product will allow bettors to combine two different same-game parlays into one big bet with increased odds.
Finally, BetMGM is offering an exclusive hometown odds boost on teams it has a commercial partnership with.
This means fans of the Arizona Cardinals, Baltimore Ravens, Denver Broncos, Detroit Lions, New York Jets and Tennessee Titans can claim a token for a 50% boost on live odds.
The operator has also ramped up its customer acquisition offers to coincide with the new season. First-time players can place up to $1,500 on their first bet and have it paid back in bonus bets if it loses, or wager $10 on any football game to receive $200 in bonus bets.
The 2023-24 NFL season began on Friday 8 September as The Detroit Lions overturned a six-point deficit to defeat Super Bowl champions the Kansas City Chiefs by a score of 21-20.
BetMGM currently operates a mobile or retail sportsbook in 26 markets.