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Relax Gaming, the renowned iGaming aggregator and provider of unique content, has agreed a partnership with AvatarUX that will see thrilling titles and innovative mechanics made available on the Silver Bullet platform.

Since its first game launch in 2019, AvatarUX has gone from strength to strength thanks to its portfolio of groundbreaking slots, powered by the much-loved proprietary PopWins™ mechanics, which was crowned Game Mechanic of the Year at the CasinoBeats Game Developer Awards in 2023. 

Recently introducing MultiPop™ and StickyPop™, which are variations of the PopWins™ mechanic, AvatarUX has established itself as one of the industry’s most exciting and emerging brands with plans to further push the boundaries of gameplay.

With innovation at the core of the company’s ethos, AvatarUX is renowned for its focus on creating exceptional visuals, thrilling features, and intuitive math models throughout its content library.

Starting with the fun, light-hearted LooneyPop™, the partnership will see exciting and innovative content from the studio being rolled out to Relax Gaming’s network of operators.

AvatarUX claimed Slot Supplier Rising Star at the EGR B2B Awards in 2022 and picked up two wins at the CasinoBeats Developer Awards in 2023, underlining its recent success.

Thanks to the Relax deal, AvatarUX content will now be available across the provider’s world-class portfolio of tier-one operators.

The studio will also benefit from unrivalled speed to market, engaging large audiences in key markets immediately following their game releases.

Shelley Hannah, chief product officer at Relax Gaming, said: “AvatarUX has continuously created unique titles and mechanics that greatly engage players and are fast becoming a leader in innovation.

“We are delighted to add them as our latest Silver Bullet partner and we know operators will be eager to showcase their portfolio of games.”

Nicola Longmuir, CEO at AvatarUX, said: “Relax Gaming is one of the most esteemed content aggregators in the industry and this partnership marks a great milestone for us.

“The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.”

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