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SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has announced the appointment of Peter Camden as Competitive Gaming product manager to lead the evolution of the company’s ever-growing Competitive Gaming product proposition.

Camden brings a wealth of experience to the role, spearheading the sportsbook product at a host of leading companies over the last 20 years. At GIMO, he was responsible for launching a global in-house developed sportsbook and migrated over 15 countries to a new CMS and front-end platform.

The sportsbook product expert also boasts previous senior trading roles at betFIRST and Mybet. He joins SIS at a particularly exciting time, with the supplier recently signing a global distribution deal for its popular Competitive Gaming portfolio with Genius Sports.

Developed specifically for sportsbooks, Competitive Gaming incorporates SIS’ H2H Global Gaming League. This provides operators with round-the-clock content, delivering over 150,000 highly competitive, short-form events per year in eSoccer and eBasketball. The end-to-end solution delivers significant margins, with operators benefiting from markets and bet types familiar to current sports bettors.

The new appointment coincides with the expansion of the Competitive Gaming product to three streams on both eBasketball and eSoccer, as the supplier gears up for expected growth in the US market.

Adam Conway, head of Competitive Gaming at SIS, said: “We are delighted to welcome Peter to SIS. His knowledge and skills will only strengthen our Competitive Gaming offering as we continue to make positive strides with our industry leading product.

“This is a hugely exciting time for SIS. We believe this appointment will help to further develop our product offering as we continue to make strong progress in regulated markets worldwide.”

Peter Camden, Competitive Gaming product manager at SIS, said: “I am delighted to be joining SIS and specifically the Competitive Gaming division. The company’s eBasketball and eSoccer products continue to provide an unparalleled experience for our operators and bettors, and I look forward to taking this range of engaging content to the next level.”

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