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Global sports betting platform provider FSB has further strengthened it’s position in the UK market with the signing of ambitious new market entrant OctoBet.

Launched and live, as requested, before the Euro 2024 kick off, OctoBet will be powered by FSB’s expertly managed, high performing sportsbook along with it’s comprehensive casino aggregation product and end to end Player Account Management platform solution as they bid to join the supplier’s other UK operator partners in playing a meaningful role in the competitive market.

The partnership will also see OctoBet benefit from FSB’s hugely respected UK facing products including an always-on, proprietary pricing led horse racing offering, pre-packed and DIY football Bet Builder solution and white paper friendly platform compliance tools.

This eye-catching new signing comes in the wake of a busy period of global growth for the UK based supplier after multi-media brand SuperSportBet partnered with FSB in the South African market earlier this year.

Russell Colvin, global channel partner manager at FSB, said: “We are thrilled to welcome OctoBet to our growing list of global platform partners.

“From the initial brief, the team at OctoBet made it clear they required a contemporary, compliant and competitive UK market facing sportsbook and casino proposition. Our selection as the platform provider to execute this project is clear testament to our decade long success in the UK and clearly cements our reputation as the sportsbook specialists.

“OctoBet will now benefit from industry leading experience in horse racing trading operations and our suite of contemporary sportsbook products headlined by the recently launched Pre-Packed Bet Builder.”

Lei Zhong Wang, chief executive officer at OctoBet, said: “OctoBet has bold plans to play an active role in the challenging UK market. To enable this it is essential that we are partnered with a platform that understands the territory, delivers our players a compelling product proposition and provides expert operational support to my team.

“FSB’s deep experience in the UK market is well recognised in the industry and they are the natural platform partner for us to kick start our exciting growth journey.”

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