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Aristocrat has completed the acquisition of NeoGames and revealed that its new real-money gaming (RMG) business will operate under the name Aristocrat Interactive.

The acquisition, valued at $1.2bn and first announced in May 2023, received support from NeoGames shareholders during the second shareholder meeting yesterday (25 April), with the majority voting in favour of the acquisition.

Earlier this month, Aristocrat already confirmed that it had secured all necessary gaming regulatory approvals.

Under the terms of the acquisition, Aristocrat’s RMG subsidiary Anaxi will merge with NeoGames.

The new business will operate under the brand Aristocrat Interactive and managed as a single, integrated global business going forward.

Aristocrat stated that the integration of NeoGames into its portfolio significantly advances its “build and buy” strategy, positioning the group “to compete in attractive online RMG verticals globally.”

Leadership changes

Former NeoGames CEO Moti Malul (pictured right) will lead Aristocrat Interactive as CEO.

Malul will report to Aristocrat CEO Trevor Croker and join Aristocrat’s executive leadership team.

Croker said: “With our ambition to be the leading gaming platform for the regulated online RMG industry, the addition of NeoGames to our team advances our strategy to build global scale and capability.

“I also congratulate Moti Malul on his appointment as CEO of Aristocrat Interactive, and also welcome NeoGames’ talented leaders and broader team of 1,200 people around the world to our business.”

He added that Malul had worked closely with Aristocrat over the past 12 months through the acquisition and integration planning process, and “will transition seamlessly into his expanded role.”

Meanwhile, former Anaxi CEO Mitchell Bowen stepped down from his role, but will continue to assist Aristocrat in an advisory capacity through to the end of 2024.

During his tenure, Bowen held a number of executive roles, including CEO of both the Aristocrat Gaming business and Anaxi.

“We are excited to have successfully closed this transaction and joined forces with the Aristocrat team to further drive our success across iLottery, iGaming, and online sports betting,” said Malul.

“We firmly believe that this transaction represents a great outcome for all of Neo’s shareholders, customers and employees,” he added.

With the completion of the acquisition of NeoGames, Aristocrat will adopt a revised segment reporting structure for the six-month period ended 31 March 2024.

From H1 2024, the company’s performance will be reported under three primary segments – Aristocrat Gaming, Pixel United and Aristocrat Interactive.

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