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Apple has launched Apple Sports, a new live scores app that features live betting odds provided by DraftKings.

The free iPhone app gives sports fans access to real-time scores, stats and betting odds, and is currently available in the US, UK and Canada.

Leagues currently available for tracking include the MLS, NBA, NCAA basketball, NHL, Bundesliga, LaLiga, Liga MX, Ligue 1, Premier League and Series A.

Apple Sports currently gives users the option of hiding the provided betting odds through settings.

“We created Apple Sports to give sports fans what they want — an app that delivers incredibly fast access to scores and stats,” said Apple SVP of services Eddy Cue.

“Apple Sports is available for free in the App Store, and makes it easy for users to stay up to date with their favourite teams and leagues.”

The app features a Sports Hub area that will allow users to watch sports games through the company’s flagship Apple TV streaming service.

Question marks over value for DraftKings

Some commentators have questioned the current value of the partnership for DraftKings.

Eilers & Krejcik managing director of sports betting Chris Krafcik went to X, formerly Twitter, to note the lack of any sort of link to the operator’s betting platform.

He also noted Apple Sports currently features no DraftKings branding, even in the fine print.

As such, some have argued the app represents a minimum viable product from a DraftKings perspective.

Cue has indicated the business intends to continue development on the product, which could mean increased Apple and DraftKings collaboration going forward.

However, direct affiliate advertising to DraftKings’ sportsbook is considered unlikely.

The launch comes ahead of the NCAA’s March Madness basketball tournament, which will begin on 19 March. The event is one of the most popular sporting events in the US.

The sports app market has historically been limited to smaller challengers such as 365 Scores and LiveScores, as well as several media brands such as theScore and ESPN.

It remains to be seen whether sports fans will switch to Apple Sports in significant numbers. However, the offering will no doubt represent a competitive challenge to traditional leaders in the space.

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