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Altenar, the leading sportsbook and iGaming software provider, has secured an agreement with Optimove, the industry’s go-to CRM marketing platform, to deliver personalised product recommendations via its Opti-X widgets.

The partnership is initially designed to elevate players’ digital experiences. Altenar’s operator partners can now increase retention, and engagement thanks to Optimove’s Opti-X, an AI-driven recommendation and search engine. 

This latest deal will bolster Altenar’s footprint globally, enabling a distinctive integration that revolutionises the sportsbook landscape, with room for future development. 

Opti-X, Optimove’s Digital Experience Platform (DXP), serves tailored content and product recommendations across all digital touchpoints, even for anonymous visitors, based on past interactions, similar players, and trending items. 

By integrating Opti-X widgets, Altenar’s operators can personalise dynamic content across numerous channels, designing the ultimate player experience on web or mobile. Customers can discover the hottest products on the market, and benefit from an intelligent search engine powered by AI.

This integration bolsters Altenar’s footprint on a global scale and working with Opti-X means it now provides an undeniable value proposition for sports betting operators. 

Renowned for its comprehensive and fully managed sportsbook solution, Altenar serves leading brands worldwide and is continuing its strong Latin American momentum. Its award-winning sportsbook solution delivers stability, security, and extensive configurability to ensure a best-in-class sports betting experience. 

Charlie Williams, commercial director at Altenar, said: “This partnership is a game-changer for our operator portfolio. Opti-X’s AI-led content and product recommendations solution will empower operators to serve each player with the right digital recommendations at the right time, enhancing retention and elevating player experience. 

“That is a surefire step toward better player loyalty and trust, enhanced retention, and a better bottom line.”

Dan de Souza, global director of partnerships at Optimove, said: “This announcement marks a significant milestone for Opti-X and its value for iGaming operators. Much like Altenar, we continue to expand in LatAm, so this partnership is a no-brainer. Combining our technology with Altenar’s unparalleled industry expertise enables us to deliver innovative solutions that drive iGaming operators’ business growth. 

“As players’ attention spans continue to shrink, operators must gain the ability to start marketing with the player and provide relevant and personalised recommendations, services, and products to keep them around for longer and coming back for more.” 

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